Work Distribution Report

The Work Distribution Report provides a real-time breakdown of active work across your agency.

It now separates work into four categories:

• Billable Tracked

• Billable Remaining

• Non-Billable Tracked

• Non-Billable Remaining

This allows you to distinguish between:

• Time already logged

• Time still planned

• Revenue-generating work

• Internal or non-billable effort

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What This Report Helps You Understand

• Where your team is currently investing time

• How much billable work has already been tracked

• How much billable work is still remaining

• The volume of non-billable effort across departments

• Which departments, categories, Account Managers, and team members are carrying the most operational weight

• The amount of billable remaining work that could still convert into earnings

You can also evaluate billable ratios from multiple perspectives:

• By Department

• By Job Category

• By Account Manager

• By Team Member

This makes it possible to additionally identify:

• Which department is drifting below target utilisation

• Which Account Manager portfolio carries excessive non-billable work

• Which team members may be under-allocated to revenue-generating tasks

• Whether certain job categories absorb too much internal effort

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Navigate to the Work Distribution Report

1. Click Reports in the left sidebar.

2. Select the Work Distribution tab.

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Understanding the Chart

The chart displays:

Active Work (hrs) by Department

Each horizontal bar represents a department (or other grouping, such as Category, Account Manager, or Team Member, depending on your selected view).

Colour	Meaning
Dark Blue	Billable Tracked
Blue	Billable Remaining
Dark Grey	Non-Billable Tracked
Light Grey	Non-Billable Remaining

What Each Segment Means

Billable Tracked

• Time already logged against billable tasks.

Billable Remaining

• Estimated billable time that has not yet been tracked, indicative of the remaining workload.

Non-Billable Tracked

• Time logged on internal, admin, or non-revenue-generating tasks.

Non-Billable Remaining

• Estimated non-billable time remaining, indicative of the remaining workload.

Bar Chart Details

1

Hover for Exact Values

• Hover over any segment of a bar to see:

  • The department (or grouping name)

  • The work type (e.g. Billable Tracked, Non-Billable Remaining)

  • The exact number of hours

  This allows you to retrieve precise values without exporting data.

2

Click on a bar to open a detailed breakdown

Click on any bar to open a detailed breakdown.

A modal will appear listing:

• All jobs contributing to that department’s total active hours

This allows you to:

• Identify which jobs are driving billable workload

• Identify where non-billable time is accumulating

• Review workload concentration

• Investigate performance at job level

3

Filter by Work Type Visibility

You can toggle segments using the legend at the top of the chart.

Click any of the following to show or hide them:

• Billable Tracked

• Billable Remaining

• Non-Billable Tracked

• Non-Billable Remaining

This allows you to:

• View only billable exposure

• Analyse only non-billable workload

• Compare tracked vs remaining effort

• Focus on revenue potential

This is useful when you need precise figures without exporting a report.

Strategic Interpretation

The Work Distribution Report helps you maintain a healthy balance between revenue-generating activity and necessary operational investment.

Billable Utilisation Benchmarks

Industry research across consulting, IT, marketing, and creative agencies confirms that the following utilisation ranges are widely accepted as sustainable benchmarks:

Target Range: 70%–85% billable

• 70%–80% is often considered optimal.

• Below 70% may signal underutilisation or excessive internal work.

These roles are expected to focus primarily on client delivery while still allowing room for training, collaboration, and internal tasks.

Account Managers & Senior Roles

Target Range: 60%–75% billable

Lower utilisation is expected due to:

• Coordination and communication

• Client relationship management

• Oversight and quality control

• Business development involvement

Senior leadership or partners may fall between 30%–60% billable, depending on strategic responsibilities.

Overall Agency / Studio Average

Target Range: 70%–80% billable

• 75%–80% supports strong profitability.

• Recent 2024–2025 industry data shows actual averages around 69% due to economic pressures.

• Sustainable targets remain within the 70%–80% range.

IT and consulting agencies may push toward 85%, while creative and marketing agencies typically operate between 60%–80%.